Timing is a crucial factor in TikTok’s success. With many videos uploaded daily, content creators strive to increase their visibility. To achieve this, they must know the best time to post on TikTok to maximize engagement.
Why Does Posting Time Matter?
The timing of your TikTok post is critical, as the algorithm favours new videos with high engagement. By uploading your content at the right time, you can increase the chances of your video appearing on users’ For You Page (FYP) and, at peak hours, increase the likelihood of your video going viral.
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Finding the Best Time to Post on TikTok
The best time to post on TikTok varies, but third-party studies can provide some insights. Let’s explore some of the findings from these studies:
The General Best Time to Post on TikTok
According to several studies, the best time to post on TikTok is between 9 AM and 9 PM. However, remember that engagement and viewership trends can vary depending on the day of the week. Mid-week days like Tuesday, Thursday, and Friday seem particularly fruitful in engagement.
The Best Time days to post for your audience the Week
To refine your posting schedule further, let’s look at the best times to post on TikTok based on different days of the week. The following table summarizes the findings from four leading studies:
| Day of the Week | SocialPilot (EST) | Influencer Marketing Hub (EST) | SproutSocial | Hootsuite (PST) |
| tiktok on monday | 6 AM, 10 AM, & 10 PM | 12 PM & 4 PM | 10 AM, 12 PM & 2-6 PM | 10 PM |
| tiktok on tuesday | 2AM, 4AM, & 9 AM | 4 AM, 8 AM, 10 AM, and 3 PM | 2-6 PM | 9 AM |
| tiktok on Wednesday | 7 AM, 8 AM, and 11 PM | 1 PM & 2 PM | 2-5 PM | 7 AM |
| tiktok on Thursday | 9 AM, 12 AM, and 7 PM | 5 AM, 3 PM & 6 PM | 3-5 PM | 7 PM |
| tiktok on friday | 5 AM, 1 PM, and 3 PM | 1 AM, 11 AM, 7 PM & 9 PM | 9 AM, 11 AM & 2-5 PM | 3 PM |
| tiktok on saturday | 11 AM, 7 PM, and 8 PM | 5 PM | 8 AM – 1 PM | 11 AM |
| tiktok on sunday | 7 AM, 8 AM, and 4 PM | 1 AM, 2 AM, 1 PM, 2 PM & 10 PM | 9 AM – 12 PM | 4 PM |
Please note that some conflicting data across these studies makes pinpointing a single optimal time to post challenging. Use these findings as a starting point and adjust your TikTok posting schedule based on your analytics.
The Best Time to Post on TikTok by Niche
Understanding the best time to post on TikTok within your niche can give you a competitive advantage. Although limited data is available, a few studies have analyzed optimal posting times by industry. Here are some insights from Sprout Social and SocialPilot:
Optimal Posting Times by Industry (Sprout Social)
- Consumer Goods: Tuesdays from 3-5 PM and Wednesdays at 3 PM
- welcoming: Thursdays at 2 PM and Fridays at 9 AM
- Media: Tuesdays from 5-9 AM, Wednesdays from 6-8 AM, and Fridays at 9 AM
- Nonprofit: Tuesdays from 3-5 PM
- Restaurants: Mondays at noon & 3 PM and Tuesdays from 2-5 PM
- Schools & Education: Wednesdays at 7 AM
- Travel & Tourism: Wednesdays from 3-5 PM
Optimal Posting Times by Industry (SocialPilot)
- Restaurants: 2-5 PM from Monday to Thursday
- Photographers: 2-3 PM
- Nonprofit organizations: 10 AM – 2 PM on Mondays, Tuesdays, and Wednesdays
- Schools: 11 AM – 3 PM from Tuesday to Thursday
- Lawyers: 3-9 PM from Tuesday to Thursday
- Real Estate: 10 AM on Tuesday to Thursday
- Music: 9 AM on Saturday & 1 PM on Sunday
- Dentists: 9-10 AM & 4-5 PM from Thursday to Saturday
- Doctors: 12-1 PM from Monday to Friday
- Artists: 1-2:30 PM & 7-9 PM
- Churches: 12-3 PM from Monday to Friday & 9-11 AM on Sunday
- Fashion: 10 PM – 7 AM on Saturday and Sunday
- Insurance: 9 AM – 12 PM from Monday to Friday
- Gaming: 10 AM – 12 PM
Experimentation and analyzing your TikTok analytics are crucial for determining the best posting content times within your niche.
Finding Your Personalized Best Time to Post on TikTok
Analyze your TikTok analytics to identify the best time to post. Here’s a step-by-step guide to finding your optimal posting times:
Step 1: Switch to a TikTok Business Account
To access TikTok’s analytics data, you must have a Business account. If you haven’t already, follow these steps to switch to a Business account:
- Open TikTok and go to your profile page.
- Tap the three dots in the top right corner and open the “Privacy and settings” menu.
- Click “Manage my account” > “Switch to a Business account.”
- Follow the on-screen instructions to complete the switch.
Step 2: Explore the Analytics Dashboard
You can access the analytics dashboard once you have a TikTok Business account. Look for the “Analytics” option in the settings menu and tap on it. Here, you’ll find a wealth of insights to help you understand your audience and identify their most active times.
For example, you can examine your followers’ top territories to determine peak times in their local time zone. Understanding this information will allow you to align your posting schedule with their availability.
Bonus tip: If you want more in-depth analytics and insights, consider using a third-party TikTok analytics tool. These tools often provide advanced features that go beyond TikTok’s native analytics.
Step 3: Analyze Follower Activity
One of the most valuable pieces of data in the TikTok analytics report is the Follower activity graph. Switch to the “Followers” tab in the analytics dashboard and scroll down to view this graph.
The Follower activity graph provides an overview of the days and hours when your followers are most active. These are the prime times to post your videos for maximum visibility and engagement. TikTok displays times in UTC, so convert to your local time zone.
While posting during peak follower activity generally yields positive results, testing different posting times is essential. Your audience’s behavior may vary, and experimenting with off-peak times can help you discover untapped opportunities.
Step 4: Experiment and Track Results
Based on analytics and industry insights, Post TikTok videos when your audience is most active. Consider peak times or periods of high follower activity.
However, don’t be afraid to experiment with different posting times, including off-peak hours. Track your video performance over time to optimize your posting schedule. TikTok’s Content report within the analytics dashboard provides valuable metrics such as reach, average watch time, and total playtime. Analyzing this data will help you identify trends and make informed decisions.
Bonus Tips for Maximizing Your TikTok Success
Optimize your TikTok posting schedule to increase your reach and engagement. Consider implementing the following bonus tips:
Post your TikTok Videos a Few Minutes Before the Hour
Instead of posting your videos on the hour, schedule them to go live a few minutes earlier. For example, if you’ve determined that 10 AM is your optimal posting time, try planning your video for 9:57 AM. This will give you a head start over your competitors and more initial traction.
Repost Content That Didn’t Perform Well
Don’t give up if your content doesn’t perform well with your audience. Try removing the video and reposting it at a different time. Timing might have been the only factor holding it back initially, and a second chance could lead to the viral success it deserves.
Use TikTok Scheduling Tools
Consider using TikTok scheduling tools to automate your posts. These tools allow you to schedule your posts in advance, ensuring they are published at the best times for your audience. They can help enhance your social media approach through design tools, content curation, and social listening capabilities.
Post Videos Frequently
It’s important to post videos regularly to maximize your growth on TikTok. TikTok recommends sharing videos one to four times per day. Not every video needs to be perfect; don’t worry about producing new content all the time. Mix in easy-to-create content like reposts, duets, and stitched videos to supplement your more polished pieces.
Utilize Trending Sounds
Including trending sounds in your videos increases your chances of going viral. TikTok’s algorithm appears to favor videos that use popular sounds. Incorporate the latest trends for better visibility and engagement. Dance trends, in particular, have proven to be highly popular on TikTok, so don’t shy away from joining in on the fun.
Collaborate with Other Creators
Partnering with other TikTok creators can help you tap into their audience and expand your reach. Collaboration opportunities include guest appearances on live streams, reposting content, creating original videos, and co-hosting with influencers.
Search for relevant keywords or hashtags on TikTok to find potential collaborators. Engage with accounts similar in size and niche. Building relationships and collaborating with other creators can provide mutual benefits and help you grow your TikTok following.
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Final Thoughts
Understanding the best time to post on TikTok is essential for maximizing your reach and engagement. Analyzing your TikTok analytics is vital to finding your optimal posting times. Experimentation and tracking results will allow you to fine-tune your schedule and improve your TikTok performance.
Remember, timing is just one piece of the puzzle. Creating high-quality, engaging content that resonates with your target audience is equally important. Post strategically and use engaging videos to boost your TikTok following.
